{"title":"Bjørn Parfume","description":"\u003cp\u003e\u003cstrong\u003eBjörn Parfume\u003c\/strong\u003e is a Danish niche perfume house founded in Copenhagen in 2023 by \u003cstrong\u003eDorthe van Wylich Neuert and Martin van Wylich Neuert\u003c\/strong\u003e. After more than a decade of research and development in niche perfumery, they launched the house to bring back the attention to scent that it often loses in everyday life. Their approach connects storytelling, creativity, and the emotional power of olfactory memory.\u003c\/p\u003e \u003cp\u003eThe founders' background in journalism, photography, and alternative culture offers a different perspective on contemporary perfumery for the collection, balancing artistic expression and wearability. The bear in the logo was originally drawn by their son Theo, and represents openness, wonder, and a desire to explore. On the skin, Björn Parfume acts like a familiar scent rediscovered after a long time.\u003c\/p\u003e","products":[{"product_id":"holy-smoke-50ml","title":"Holy Smoke","description":"\u003cp\u003eEscaping the city doesn't end in a spa hotel here, but by a fire whose embers cling to skin, wood, and clothes. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Bjoern-Parfume\/Holy-Smoke-100297.html\" title=\"Bjørn Parfume Holy Smoke – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eBJØRN PARFUME Holy Smoke\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e returns to the wild through wormwood, spices, leather, and oud.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eWormwood, green cardamom, and saffron\u003c\/strong\u003e\u003c\/span\u003e open the Eau de Parfum with a bitter, aromatic, and warm scent. Wormwood provides a raw herbal sharpness, and saffron a dry leathery edge.\u003c\/p\u003e\u003cp\u003eCashmeran introduces a soft woody texture before leather and oud emerge in full force. The scent becomes darker, but green cardamom still leaves a little cool air among the trees.\u003c\/p\u003e\u003cp\u003eDorthe and Martin Van Wylich Neuert envision the composition as an urban escape towards a grounded, natural essence. Adventure and the comfort of a campfire coexist here.\u003c\/p\u003e\u003cp\u003eSandalwood, dry amber, and white musk later turn the fire into embers. The leather becomes smoother, the oud warmer, and wormwood remains a bitter trace above the woody base.\u003c\/p\u003e\u003cp\u003eHoly Smoke is neither a smoke bomb nor a neat forest perfume. It is \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003ewormwood and saffron on leather next to oud, sandalwood, and extinguished embers\u003c\/strong\u003e\u003c\/span\u003e — the scent of returning to the city with the fire still in your clothes.\u003c\/p\u003e","brand":"Bjørn Parfume","offers":[{"title":"50ml","offer_id":53241632325898,"sku":"BJORN-PARFUME-HOLY-SMOKE-50ML","price":168.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/bjorn-parfume-holy-smoke-50ml.webp?v=1782053925"},{"product_id":"rose-riot-50ml","title":"Rose Riot","description":"\u003cp\u003eIf you put a rose between saffron and frankincense, it will not remain demure. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Bjoern-Parfume\/Rose-Riot-100299.html\" title=\"Bjørn Parfume Rose Riot – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eBJØRN PARFUME Rose Riot\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e treats the flower as an act of rebellion: warm, spicy, and loud enough to shatter the idea of a neat bouquet.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eSaffron and pink pepper\u003c\/strong\u003e\u003c\/span\u003e ignite the opening with dry warmth and a subtle tingle. Jasmine then expands the floral surface, but the rose remains at the center, darker and more assertive than delicate.\u003c\/p\u003e\u003cp\u003eDorthe and \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/noses\/Martin_van_Wylich_Neuert.html\" title=\"Martin van Wylich Neuert – Fragrantica perfumer\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eMartin van Wylich Neuert\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e and \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/noses\/Dorthe_Van_Wylich_Neuert.html\" title=\"Dorthe Van Wylich Neuert – Fragrantica perfumer\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eDorthe Van Wylich Neuert\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e compose the fragrance as a response to conformity. That’s why familiar materials don’t blend into a calm classic, but into an alliance of spices, flowers, resins, and woods that constantly pushes the rose to the edge.\u003c\/p\u003e\u003cp\u003eOn the skin, \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003evanilla, benzoin, and amber\u003c\/strong\u003e\u003c\/span\u003e adhere to patchouli, sandalwood, and cashmeran. Frankincense and dry amber keep the finish smoky and dry, so sweetness never fully takes over.\u003c\/p\u003e\u003cp\u003eIf you're looking for a fresh garden rose or a delicate floral signature, this will be too spicy and dense for you. Rose Riot is more suited for evenings, skin, and a person who doesn't mind the fragrance entering before them.\u003c\/p\u003e\u003cp\u003eIn the drydown, a red rose remains on warm sandalwood, with frankincense ash and a final prick of pink pepper — a rebellion that doesn't disperse when the music stops.\u003c\/p\u003e","brand":"Bjørn Parfume","offers":[{"title":"50ml","offer_id":53241632358666,"sku":"MEM-000082","price":168.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/bjorn-parfume-rose-riot-50ml.webp?v=1782053931"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/collections\/img-bjorn-parfume-brand.png?v=1789480252","url":"https:\/\/memoireperfumery.hr\/en\/collections\/bjorn-parfume.oembed","provider":"Mémoire","version":"1.0","type":"link"}