{"title":"Hormone Paris","description":"\u003cp\u003e\u003cstrong\u003eHormone Paris\u003c\/strong\u003e is a contemporary French niche perfume house founded in Paris in 2023 by \u003cstrong\u003ePierre Aulas and Simon Boutron\u003c\/strong\u003e. The brand explores the connection between scent, emotions, attraction, and the chemistry of the human body, starting from instinct and sensory reaction rather than classic perfume categories. Its compositions delve into desire, self-confidence, connection, and the invisible forces that influence human behavior.\u003c\/p\u003e \u003cp\u003eThe fragrances are created in collaboration with renowned perfumers and from high-quality raw materials, striking a balance between a contemporary character and everyday wearability. Each formula is designed to naturally connect with the wearer and evolve through contact with the skin. Hormone Paris speaks most clearly only when the perfume formula meets the body's own chemistry.\u003c\/p\u003e","products":[{"product_id":"this-is-not-caffeine","title":"This is Not Caffeine","description":"\u003cp\u003eEspresso without a cup or caffeine, but with caramel, leather, and cool mint. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Hormone-Paris\/This-is-Not-Caffeine-118765.html\" title=\"Hormone Paris This is Not Caffeine – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eHORMONE PARIS This is Not Caffeine\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e uses the olfactory language of alertness: dark coffee raises the composition's pulse, while wood and resins keep the energy in check.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eCaramel, cinnamon, and sage\u003c\/strong\u003e\u003c\/span\u003e open sweet, spicy, and aromatic. Coconut provides a creamy surface, and peppermint delivers a cool cut that slices through the warmth like a first clear breath.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/noses\/Shadi_Samra.html\" title=\"Shadi Samra – Fragrantica perfumer\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eShadi Samra\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e places tonka bean, ginger, cypriol, and dark coffee at the heart. Ginger enhances movement, cypriol introduces a dry, earthy shade, and coffee remains a bitter core instead of just an edible garnish.\u003c\/p\u003e\u003cp\u003eJasmine softens the transition towards \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003ebenzoin, leather, and cedar\u003c\/strong\u003e\u003c\/span\u003e. Vanilla absolute and amber warm the base, transforming the initial spark into a deep, smoky, and long-lasting trail.\u003c\/p\u003e\u003cp\u003eThe name describes the concept, not an actual stimulant. If you want a photorealistic cup of coffee without sweetness, caramel and coconut will be too much for you; if you're looking for a light gourmand, leather and cypriol will give it too much darkness.\u003c\/p\u003e\u003cp\u003eTowards the end, a residue of dark coffee remains on cedar, with leather, vanilla, and a single cool mint leaf — energy without caffeine, but by no means without nerve.\u003c\/p\u003e","brand":"Hormone Paris","offers":[{"title":"100ml","offer_id":53243830173962,"sku":"MEM-000151","price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/hormone-paris-this-is-not-caffeine-100ml.webp?v=1782129800"},{"product_id":"this-is-not-gaba","title":"This is Not GABA","description":"\u003cp\u003eA fragrance can smell of passionfruit, mandarin, and moss, without a single note acting as a sedative. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Hormone-Paris\/This-is-Not-GABA-80679.html\" title=\"Hormone Paris This is Not GABA – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eHORMONE PARIS This is Not GABA\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e builds the idea of silence through soft fruits, pale flowers, and warm amber.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003ePassionfruit and mandarin\u003c\/strong\u003e\u003c\/span\u003e open the composition juicily, but without tropical loudness. Mandarin provides a bright glow, while passionfruit introduces a rounded acidity that keeps the opening lively.\u003c\/p\u003e\u003cp\u003eShadi Samra combines freesia, jasmine, and lily-of-the-valley in the middle. Freesia acts cleanly and airily, jasmine provides warmth, and lily-of-the-valley offers a cooler green freshness; no flower tries to take over the entire space.\u003c\/p\u003e\u003cp\u003eOn the skin, \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003emossy and ambery notes\u003c\/strong\u003e\u003c\/span\u003e gradually emerge from beneath the petals. Moss provides an earthy base, amber softness and warmth, making the scent more stable and closer to the body.\u003c\/p\u003e\u003cp\u003eThis is not GABA, nor a product with a pharmacological effect; the name is an olfactory metaphor for balance. If you want dense white flowers or sweet exotic passionfruit, this restrained composition will be too quiet for you.\u003c\/p\u003e\u003cp\u003eIn the drydown, mandarin remains on moss, with freesia in warm amber — a small, neat space where city noise is heard only as a distant hum.\u003c\/p\u003e","brand":"Hormone Paris","offers":[{"title":"100ml","offer_id":53243830337802,"sku":"MEM-000430","price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/hormone-paris-this-is-not-gaba-100ml.webp?v=1782129807"},{"product_id":"this-is-not-serotonin","title":"This is Not Serotonin","description":"\u003cp\u003eGood mood here doesn't smell of candy; it begins with bergamot and ends with oud, moss, and vetiver. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Hormone-Paris\/This-is-Not-Serotonin-63831.html\" title=\"Hormone Paris This is Not Serotonin – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eHORMONE PARIS This is Not Serotonin\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e envisions balance as a blend of light and serious earth.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eBergamot and geranium\u003c\/strong\u003e\u003c\/span\u003e open the composition clear, green, and aromatic. The citrus lifts the opening, while geranium introduces a dry floral tone that already leans towards a woody structure.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/noses\/Shadi_Samra.html\" title=\"Shadi Samra – Fragrantica perfumer\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eShadi Samra\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e uses cypriol, nutmeg, and cedar in the middle. Cypriol provides an earthy, slightly smoky texture, nutmeg warmth, and cedar a clean vertical between the fresh opening and the dark base.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eMoss, vetiver, and oud\u003c\/strong\u003e\u003c\/span\u003e become more prominent on the skin, with amber adding a salty-warm depth. Bergamot doesn't completely fade; it remains as a thin reflection above the ground.\u003c\/p\u003e\u003cp\u003eThe name is not a claim that the perfume contains or alters serotonin. If you're looking for a directly bright citrus or sweet \"happy\" scent, the woody-mossy development might be too serious for you.\u003c\/p\u003e\u003cp\u003eTowards the end, oud overgrown with moss remains, with vetiver at its root and bergamot as the last point of light — an optimism that stands firm, not floats.\u003c\/p\u003e","brand":"Hormone Paris","offers":[{"title":"100ml","offer_id":53243830468874,"sku":"MEM-000150","price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/hormone-paris-this-is-not-serotonin-100ml.webp?v=1782129813"},{"product_id":"this-is-not-testosterone","title":"This is Not Testosterone","description":"\u003cp\u003eThe power here does not come from a loud leather or smoke, but from grapefruit cut into spices, wood, and praline. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Hormone-Paris\/This-is-Not-Testosterone-105751.html\" title=\"Hormone Paris This is Not Testosterone – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eHORMONE PARIS This is Not Testosterone\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e builds a magnetic presence on the contrast of freshness and warm sweetness.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eCinnamon, cardamom, and grapefruit\u003c\/strong\u003e\u003c\/span\u003e open the composition spicy and bitter-fresh. Grapefruit keeps the spices sharp, while cinnamon and cardamom immediately raise the temperature.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/noses\/Kevin_Mathys.html\" title=\"Kevin Mathys – Fragrantica perfumer\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eKevin Mathys\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e blends vanilla, guaiac, and jasmine sambac in the heart. Jasmine provides floral body, guaiac a smoky woody line, and vanilla connects them without fully transitioning into dessert.\u003c\/p\u003e\u003cp\u003eOn the skin, \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003emusk, sandalwood, and amberwood\u003c\/strong\u003e\u003c\/span\u003e warm up with praline. Praline rounds out the base and gives it a gourmand appeal, but wood and musk maintain a more serious framework.\u003c\/p\u003e\u003cp\u003eThis is not testosterone, nor a promise of a biological effect. If you want a strictly dry, unsweetened perfume of strength, vanilla and praline will be too soft for you; if you expect a common gourmand, grapefruit and guaiac will give it too much edge.\u003c\/p\u003e\u003cp\u003eIn the drydown, praline remains on smoky guaiac, with cardamom and bitter grapefruit peel — a confidence that doesn't need to shout, but is clearly felt when it comes closer.\u003c\/p\u003e","brand":"Hormone Paris","offers":[{"title":"100ml","offer_id":53243830698250,"sku":"MEM-000149","price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/hormone-paris-this-is-not-testosterone-100ml.webp?v=1782129820"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/collections\/img-hormone-paris-brand.png?v=1789481041","url":"https:\/\/memoireperfumery.hr\/en\/collections\/hormone-paris.oembed","provider":"Mémoire","version":"1.0","type":"link"}