{"title":"Ulrich Lang New York","description":"\u003cp\u003e\u003cstrong\u003eUlrich Lang New York\u003c\/strong\u003e is an independent niche perfume house founded in the early 2000s in New York's Greenwich Village by \u003cstrong\u003eUlrich Lang and Britt Biegelsen\u003c\/strong\u003e. Lang grew up with his grandmother's small perfumery in southern Germany, and his experience at L’Oréal and work in the New York art and publishing world combined his two enduring passions — fragrances and contemporary photography. Photography here is not just a decorative element on the packaging, but the starting point of the creative process: each perfume is connected to a visual work that conveys its character, atmosphere, and emotion. The collection combines eccentric creativity with sophistication, clarity, and casual style, creating compositions that are artistically thoughtful yet natural to wear. Instead of fleeting trends and ostentatious luxury, Ulrich Lang New York cultivates personal, contemporary scents where opulence is worn with ease.\u003c\/p\u003e","products":[{"product_id":"apsu-100ml","title":"APSU","description":"\u003cp\u003eIn Mesopotamian mythology, Apsu is the vast body of fresh water beneath the earth. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Ulrich-Lang\/APSU-38336.html\" title=\"ULRICH LANG NEW YORK APSU – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eULRICH LANG NEW YORK APSU\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e translates that idea into a watery green morning, without the blue bottle and sporty character.\u003c\/p\u003e \u003cp\u003eGreen leaves and bergamot act like wet grass under the first light. Coriander, violet leaf, and pink pepper bring a crisp, somewhat unusual freshness that might remind one of a crushed unripe banana leaf, but it doesn't become fruity.\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eWhite tea, water lily, and iris\u003c\/strong\u003e\u003c\/span\u003e calm the initial greenness. Jasmine remains airy, and the entire scent behaves more like a clean layer of air on the skin than a dense perfume composition.\u003c\/p\u003e \u003cp\u003eWhite musk and cedar give it body, while frankincense and amber leave a discreet warmth. The sillage is soft and close to the skin, but persistent enough so that the greenness isn't lost after the first wave.\u003c\/p\u003e \u003cp\u003eAPSU comes as a 100 ml Eau de Toilette, under the creative direction of founder Ulrich Lang. It will suit you if you like wet leaves, white tea, and calm freshness; it won't if you're looking for a marine perfume with strong projection. APSU doesn't smell like bottled water, but like the moment when nature has just awakened.\u003c\/p\u003e","brand":"Ulrich Lang New York","offers":[{"title":"100ml","offer_id":53697578303754,"sku":"MEM-000071","price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/apsu-100ml-1.webp?v=1789218373"},{"product_id":"suncrest-100ml","title":"Suncrest","description":"\u003cp\u003eSuncrest is a peach variety from the West Coast of the USA, known for its juicy pulp and full flavor. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Ulrich-Lang\/Suncrest-82243.html\" title=\"ULRICH LANG NEW YORK Suncrest – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eULRICH LANG NEW YORK Suncrest\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e takes not only its sweetness but also the warmth of fruit ripened under the open sun.\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003ePeach, blackcurrant, and Sicilian lemon\u003c\/strong\u003e\u003c\/span\u003e emerge together. The lemon sharpens the edges, the blackcurrant adds a slight tartness, and the peach remains ripe, fleshy, and convincingly juicy.\u003c\/p\u003e \u003cp\u003eJasmine and lily of the valley introduce a brighter floral layer that gives the fruit room to breathe. Suncrest therefore does not end up as a childishly sweet peach scent but retains a clean and sun-drenched character.\u003c\/p\u003e \u003cp\u003eDreamwood and cedar gradually change the texture from juicy to creamy woody. Ambrox extends the trail and gives it warmth, but the projection remains measured and neat.\u003c\/p\u003e \u003cp\u003eWill Matsuda's photograph with fiery red leaves connects the scent with the nature of Oregon and the visual language of Hanafuda cards. Suncrest is a 100ml Eau de Parfum for you if you want a realistic peach on a contemporary woody framework; it's not if you're looking for a syrupy fruit bomb. Here the sun doesn't glare — it remains trapped in the pulp.\u003c\/p\u003e","brand":"Ulrich Lang New York","offers":[{"title":"100ml","offer_id":53697578696970,"sku":"ULRICH-LANG-SUNCREST-100ML","price":165.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/suncrest-100ml-1.webp?v=1789218388"},{"product_id":"lethe-100ml","title":"Lethe","description":"\u003cp\u003eLethe is the river of oblivion from Greek mythology. Whoever drinks its waters leaves the past behind. \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Ulrich-Lang\/Lethe-65991.html\" title=\"ULRICH LANG NEW YORK Lethe – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eULRICH LANG NEW YORK Lethe\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e doesn't try to erase memories, but it quiets the surroundings enough for them to momentarily cease to matter.\u003c\/p\u003e \u003cp\u003eBergamot opens a narrow path to lavender. It's not sharp or barbershop-like, but clean, soft, and muted, like the scent of fabric that has retained body warmth.\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eWater lily, cashmere wood, and musk\u003c\/strong\u003e\u003c\/span\u003e create a watery calmness without coldness. Water lily brings airiness, while cashmere wood and musk stay close to the skin like a thin, soft layer.\u003c\/p\u003e \u003cp\u003eCedar provides structure, and amber, tonka, and vanilla round out the finish. The sweetness is quiet and dry; Lethe never veers into dessert vanilla or a heavy powdery cloud.\u003c\/p\u003e \u003cp\u003eMiranda Lichtenstein's visual of an embrace and bare skin captures what this fragrance does best: it creates a sense of touch. Lethe is a 100 ml Eau de Toilette for a person seeking a calm, warm, and intimate perfume, not strong projection. Some things you forget abruptly; Lethe lets them slowly fade away.\u003c\/p\u003e","brand":"Ulrich Lang New York","offers":[{"title":"100ml","offer_id":53697579057418,"sku":"MEM-000072","price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/lethe-100ml-1.webp?v=1789218400"},{"product_id":"17-nandan-road-100ml","title":"17 Nandan Road","description":"\u003cp\u003eThe address is Guangqi Garden in Shanghai, the month is October, and the osmanthus flowers have just opened. Photographer Song Yuan captures that moment, while \u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Ulrich-Lang\/17-Nandan-Road-51470.html\" title=\"ULRICH LANG NEW YORK 17 Nandan Road – Fragrantica\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eULRICH LANG NEW YORK 17 Nandan Road\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e continues it in scent.\u003c\/p\u003e \u003cp\u003eGreen leaves, Sicilian lemon, and bergamot open the composition crisply and clearly. The citrus is not sweet, but sharpens the greenery and creates the feeling of cooler morning air in the garden.\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: rgb(202, 169, 122);\"\u003e\u003cstrong\u003eOsmanthus and iris\u003c\/strong\u003e\u003c\/span\u003e change direction. Osmanthus can be reminiscent of apricot skin and light tea, while iris leaves a quiet, powdery layer over it.\u003c\/p\u003e \u003cp\u003eCedar and suede give the flower a soft framework, and musk and ambrox bring it closer to the body. The sillage is neither large nor heavy; it develops slowly and is best read up close.\u003c\/p\u003e \u003cp\u003e17 Nandan Road comes as a 100 ml Eau de Toilette. It is for you if you like the contrast of cut greenery, soft flower, and suede; it is not if you expect osmanthus as a lush, sweet floral bouquet. This is not all of Shanghai, but one precisely remembered address.\u003c\/p\u003e","brand":"Ulrich Lang New York","offers":[{"title":"100ml","offer_id":53697579516170,"sku":"ULRICH-LANG-17-NANDAN-ROAD-100ML","price":125.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/files\/17-nandan-road-100ml-1.webp?v=1789218412"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/4344\/8330\/collections\/img-ulrich-lang-new-york-logo.png?v=1789485524","url":"https:\/\/memoireperfumery.hr\/en\/collections\/ulrich-lang-new-york.oembed","provider":"Mémoire","version":"1.0","type":"link"}