Collection: Bjørn Parfume

Björn Parfume is a Danish niche perfume house founded in Copenhagen in 2023 by Dorthe van Wylich Neuert and Martin van Wylich Neuert. After more than a decade of research and development in niche perfumery, they launched the house to bring back the attention to scent that it often loses in everyday life. Their approach connects storytelling, creativity, and the emotional power of olfactory memory.

The founders' background in journalism, photography, and alternative culture offers a different perspective on contemporary perfumery for the collection, balancing artistic expression and wearability. The bear in the logo was originally drawn by their son Theo, and represents openness, wonder, and a desire to explore. On the skin, Björn Parfume acts like a familiar scent rediscovered after a long time.