Collection: Ulrich Lang New York

Ulrich Lang New York is an independent niche perfume house founded in the early 2000s in New York's Greenwich Village by Ulrich Lang and Britt Biegelsen. Lang grew up with his grandmother's small perfumery in southern Germany, and his experience at L’Oréal and work in the New York art and publishing world combined his two enduring passions — fragrances and contemporary photography. Photography here is not just a decorative element on the packaging, but the starting point of the creative process: each perfume is connected to a visual work that conveys its character, atmosphere, and emotion. The collection combines eccentric creativity with sophistication, clarity, and casual style, creating compositions that are artistically thoughtful yet natural to wear. Instead of fleeting trends and ostentatious luxury, Ulrich Lang New York cultivates personal, contemporary scents where opulence is worn with ease.